Welcome
Hi, my name is Matt.
I work with small business owners who want their business to work financially, while also feeling good personally.
They’re thoughtful people. They care about others. They want to build something they’re proud of.
For me, it’s not just about building a bigger business. It’s about building a business and life that feels right for you.
Hitting the crossroad?
Nobody turns up here when everything is perfect.
Perhaps you've been questioning where you're heading.
Perhaps work has become more hectic than it once was.
Perhaps you're feeling more frustrated than you'd like.
Or maybe nothing is obviously wrong. You simply have the sense that something no longer fits.
Whatever has brought you here, it usually affects more than just business.
The first step is working out what will actually work best for you.
Sometimes that means a few tweaks. Sometimes it's something bigger.
Private mentoring
Mentoring is how I first started helping people back in 2003.
Sometimes you just need someone in your corner.
But not anyone.
Someone who really gets you.
Someone who can understand you quickly, see what needs attention, and help you shape a business and life that genuinely suits you.
I also know business from the inside - starting businesses, selling one, working solo and in partnership.
Blake came to me because work was dominating his attention and his family were getting the leftovers...
“Working with Matt Linnert didn’t just shift the direction of my business - it changed my entire life. My stress levels dropped, my focus sharpened, and my efforts became more aligned with what truly matters.”
The book
In 2025, I distilled what I’d learnt over more than two decades into a book.
It’s called Kill the Chameleon.
It’s about building a business that fits who you are, rather than continually adapting yourself to fit the business.
Ryan discovered these ideas through the book...
“Kill the Chameleon gave me something I didn’t realise I was looking for. Permission. Permission to stop trying to mould myself into what seems to work for others, and instead build a business that actually fits who I am.”
Over more than two decades of working with business owners, I began to notice the same patterns appearing.
When I wrote the book, they came together as the 6 Stages.
Six practical and personal transformations that help you build a business and life that genuinely suits you.
6 Stages
The goal is not simply to understand the stages, but to experience them.
To feel more composed, clear, energised, connected, moving forward and settled - in your business and in your life.
You can explore the 6 Stages and see which stage feels most relevant to you.
Settled
The book gives you the ideas. Private mentoring gives you individual support.
But there was a gap.
Settled gives you another way to go deeper - watching genuine conversations, gaining new insights, and applying what’s useful to your own business and life.
Insightful conversations with genuine people.
Real people real change
Ndi shared…
“Matt has a remarkable ability to help you understand yourself better, and he works alongside you to shape your business in a way that truly fits with your values and strengths. His patience, intelligence, and calm nature create a supportive space where you can really reflect and grow. Matt has been instrumental in helping me navigate moments of burnout and uncertainty; and thanks to his guidance, I’ve found clarity in my next steps.”
Steph shared…
“Working with Matt Linnert has honestly been a game changer for me. As a small business owner, it’s so easy to get caught up in the chaos and lose sight of why you started in the first place. Matt has helped me slow down, find clarity, and focus on what’s truly important - my family - while still building a business I’m proud of.”
About me
I’ve spent more than 20 years designing my businesses so they suit me and compliment the life I want to live, leaving room for family, health, travel and all the things I enjoy.
I’ve spent much of that time helping other people shape their businesses and lives around who they are and what’s important to them too.
I seem to have a knack for understanding people, often quite quickly, and seeing what will likely work better for them.
Along the way, I’ve learnt a lot about business, people and myself, and I love drawing on that experience to help.
Thanks
Thanks for spending some time with me.
If something here has resonated, feel free to reach out. You’re welcome to join my newsletter too.
To feeling settled today, and excited for tomorrow.
Matt
