Kill The Chameleon
I sat down one morning to write a few notes on what I’ve seen help people over the years.
I didn’t want my experience to fade into oblivion as I became an old man.
A week later I had a manuscript. Six or so months after that I had a book.
The book isn’t really about burnout. Or productivity. Or strategy.
It’s about building a business that genuinely suits the person leading it.
If you’re curious, you can read the introduction. It tells you quite a bit about the book, and a little about why I wrote it.
Is this book for you?
This book is for people who care about what they do, but want plenty of energy, time and headspace left for everything else that matters to them too.
You might have built something successful, but find yourself wondering whether the way you’re doing it still suits you.
You might be tired of carrying too much, helping everyone else, or doing things simply because that’s how businesses are supposed to be run.
Or things might be going well, but you have a sense they could feel better.
This book is about discovering what genuinely works for you, then shaping your business around that.
Not just so it works well, but so it feels right to run, leaves room for the rest of your life, and becomes a business you genuinely love having.
What you’ll find inside.
This isn't a book full of productivity hacks or business formulas.
It’s a collection of stories, observations, practical questions and a simple framework, drawn from more than two decades of working alongside small business owners.
It will help you see yourself and your business more clearly, understand what genuinely works for you, and make better choices about what comes next.
I love hearing how readers connect with Kill The Chameleon.
“Despite reading the book twice, I still go back to the questions to really into understanding how I operate and what kind of business I want to keep building - one that fills my cup rather than drains it.”
- Ndi Ruppert, Ruppert Legal
"I found a restored calmness and the patience required to manage the current chapter of my journey. It has brought back for me a real, deep sense of what success looks like for me. This book will be a companion to many."
- Jarrod O’Doherty, Reward
"It provided a practical, relatable roadmap that felt entirely achievable - making it a truly empowering and grounded read."
- Andrew Piggott, Journeyman
"Too many business owners chase success without asking themselves what's good for their nature - and that's a core topic of this great book."
- Mitch Toner, Networking Events
“So good I bought five copies to share - and about to restock to share again. Practical, relatable and optimistic about kind change and success from a genuine author with lived experience.”
- Emily Rees, The Kind Agent
“Kill the Chameleon wasn't just an enjoyable read. It genuinely challenged the way I'd been thinking about my work. The book gave me renewed clarity, fresh energy and the confidence to focus on doing more of the work I enjoy most.”
- Josh Bridson, Ergo Experts
Ready to Kill The Chameleon?
Start with the introduction, or order your copy.
